As a local real estate professional deeply invested in Boulder and the surrounding areas, I couldn’t be more excited—or more focused—on what the Sundance Film Festival’s move to our city in 2027 really means. This isn't just a win for the arts community; it’s a seismic shift that will have a direct and lasting impact on our real estate market, local economy, and the lifestyle we offer here in Colorado.

A Global Spotlight on Boulder

Sundance isn’t your average film fest. It’s one of the most prestigious and influential events in the entertainment world, drawing filmmakers, producers, critics, celebrities, and cinephiles from across the globe. And now? They’re coming to us.

For Boulder, this is about more than hosting a major cultural event—this is about transforming our city into an international destination. I’m already hearing from clients wondering how this move could influence property values, and frankly, the outlook is exciting.

Property Values Are Likely to Rise

When a city steps into the international spotlight, it naturally draws attention—and investment. As someone who tracks local housing trends closely, I fully expect a surge in demand leading up to 2027. Limited inventory combined with increased interest often means one thing: appreciation.

Buyers looking to get ahead of the curve are already eyeing Boulder, especially neighborhoods near downtown, Pearl Street, and the University. Meanwhile, short-term rental owners are prepping for a future where bookings skyrocket during festival weeks. If you’re holding property in Boulder—or thinking about buying—this could be your moment.

Attracting New Residents and Remote Talent

Boulder’s appeal has always been strong: clean air, mountain views, access to hiking trails, and a vibrant cultural scene. But Sundance adds a new layer of appeal—one that speaks to creatives, digital nomads, and entrepreneurs looking for a dynamic place to live and work. It’s the kind of thing that helps a city transition from desirable to irresistible.

From a realtor’s lens, I see this shift bringing a broader demographic into our market: filmmakers relocating for seasonal work, out-of-state investors seeking income properties, and professionals wanting to be part of a more connected, creatively energized Boulder.

More Jobs, More Economic Activity

Sundance doesn’t roll into town quietly. It brings with it hundreds—if not thousands—of jobs in hospitality, media, security, logistics, tech, and more. Hotels will fill, restaurants will buzz, and the need for local talent will increase. And while many of these positions will be seasonal, the festival’s presence will support ongoing business growth.

This uptick in employment and economic stimulation will naturally lead to increased demand for housing. Renters and buyers alike will be looking for places to live—ideally near the action.

Tourism Will Boom—Year-Round

One of the most overlooked aspects of Sundance’s move is how it will extend tourism beyond the festival. Visitors who come for the films often return for the lifestyle. We’ve seen it in places like Park City, where ski tourism became year-round interest thanks to Sundance.

As a listing agent, I’m advising clients with vacation properties to think long-term. This isn’t just about 10 days in January. This is about making Boulder a cultural and vacation destination 12 months a year. That changes how we position listings, market short-term rentals, and think about property investments.

The Bottom Line from Your Local Real Estate Expert

This move is a game-changer. It will elevate Boulder’s profile, increase demand, create jobs, boost tourism, and attract an entirely new wave of residents and investors. And it’s already starting.

If you’re considering buying, selling, or investing in Boulder—or even nearby communities like Louisville, Lafayette, or Erie—now’s the time to act strategically. Let’s talk about how to align your real estate goals with the changes coming to our market. The red carpet is being rolled out, and I’d love to help you find your place in the spotlight.